With Rio 2016 rapidly approaching, Channel 4 launched their ‘We’re the Superhumans’ trailer.
With over 3 minutes of excitement, 140 athletes, musicians and inspirational people with disabilities, and one catchy tune… What’s not to love?
Boasting more than 2.7 million views on YouTube, the video features more disabled people than any other UK advert. The most accessible campaign ever produced by Channel 4; subtitles are available as well as signed and audio described versions.
Watch our favourite advert of the year below: